Inspiration can come in many forms. For Nick Nicolay, it starts with dark chocolate, Greek yogurt and Japanese horseradish.
MADISON HEIGHTS, MI. (TV 20 News at Ten) — Like other Michigan products, Kar’s nuts are a staple in our State.
This year, the snack company is celebrating its 80th anniversary.
And while its a Michigan product, some of the company’s treats are among the top sellers in the country.
My TV 20′s Jorge Avellan stopped by Kar’s headquarters, and has their story.
(WJBK) -Kar’s Nuts has come a long way since 1933. What started 80 years ago as selling peanuts outside of Tiger Stadium before ball games has grown into much more than anyone could have imagined.
“In the early 90s we really started a path of growth that first took us into the vending category,” current president Nick Nicolay says. Local vending turned into national vending, which then lead to the creation Kar’s most famous flavor, Sweet and Salty.
When Sue Kar founded Kar Nut Products Co. in 1933, its largest revenue generator was peanuts sold at Tiger Stadium.
Now, according to a 2012 Nielsen Co. survey on branded trail mixes, Kar’s Sweet ‘N Salty Mix is the No. 1 branded trail mix in the nation. Kar’s sells more than 26 million pounds of the product a year.
Kar’s is proud to announce the celebration of 80 Years of our MICHIGAN MADE tasty trail mixes! The company has a unique ability to stay relevant in a changing retailer landscape and changing consumer taste preferences. Kar’s Nuts is “nuts about nuts”. See Kars 80 Years FUN FACTS
Metro Detroit radio giant WJR and Huntington Bank have teamed up to shine the spotlight on us. Join us as we’re celebrating 80 years of making great tasting, healthy snacks right here in Michigan.
Kar’s Nuts, one of America’ leading trail mix and snack food manufacturers, has developed a new line of nuts and trail mixes to meet the needs of today’s travel and convenience industries. Our new “Fresh Harvest” snack line provides retailers and consumers with up to two dozen of our most popular nuts and mixes. The packaging has been redesigned with a clever blend of bold color and earth-tones, which helps convey a ‘healthy snack choice’ message. Additional health and flavor profile call outs help make the items easy to identify for consumers. You can find the “Fresh Harvest” items at airport and travel centers and convenience store throughout America. Kar’s nuts and mixes are also kosher-certified.
